The Secret of Speedo's Successful Innovation: Hard Work Creativity and Simulation
The Speedo brand is recognized for its creativity and technical superiority illustrated by unbelievable successes at various major events. The continuous use of advanced technology such as engineering simulation was and is still playing a key role to innovate more and faster than others. Winning a competitive edge whilst complying to more constraining regulations requires the optimization of every detail, a process that is very challenging and time consuming to achieve through experimental testing only.
Rob Blenkinsopp (Speedo) and Stephen Silvester (Ansys) will share the motivations and expectations behind the adoption of engineering simulation for improving swimming equipment for elite athletes. They will review some advanced applications of simulation, discussing the challenges they experienced and some valuable outputs they collected.