ANSYS OPTIS & Quintessence Yachts: Using Virtual Reality as a Highly Reliable Marketing Tool

Quintessence Yachts partners with luxury automotive brands to apply sports car design to powerboats. To market its AM37 model, the company uses the high-tech, virtual reality product configurator ANSYS Theia-RT. Potential customers can explore and experience custom lighting, materials and color options in an immersive, “on-the-water” environment.