Revving Up Product Development - Article - Dimensions - Summer 2016

Cornaglia Group develops leading-edge components for the world’s automakers — including exhaust systems, intake systems, fuel tanks and air filters. When Massimo Marcarini was named director of R&D in 2012, his vision was ambitious: to completely transform the product development function at this relatively small 100-year-old company. Recently, Marcarini talked with Dimensions about how he accomplished this mission — while also reducing overall development costs by 24 percent.