Innovative by Design - Article - Dimensions - Spring 2017

Over the past decade, the name “Dyson” has become synonymous with product innovation. This privately held British company has revolutionized many familiar household products, from vacuum cleaners to hair dryers, by questioning their most foundational design principles. How does this phenomenally successful company maintain the energy and drive of a startup? And how has Dyson created a culture of risk-taking and innovation?