Consumer goods manufacturers are using engineering simulation to satisfy clients who are focused on low-cost, durable goods that, increasingly, offer energy efficiency. A product that lacks any of these qualifications may not survive the sales cycle.

Whether producing a washing machine or a golf club, a personal care product or even the assembly-line equipment that processes food, manufacturers are focused on the same goal: to produce cutting-edge products at a price that will entice customers to buy — and take these products to market faster than anyone else in their sector.



Using ANSYS VRXPERIENCE Sound, you can analyze your product’s baseline sound and create the perfect sound signature for your product to ensure a pleasant customer experience.

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  • Appliances
  • Food & Beverage
  • Sports and Leisure
  • Household Goods


Consumer expectations for home appliances are high: Users demand that a given product will perform day in and day out — and last for many years. Repairs are a major inconvenience, as anyone who has seen laundry pile up while waiting for a service call can tell you. A reputation for reliability is a key product selling point.

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Food and Beverage

Food manufacturing is complex because of the inherent physics, a process that is seamless to the end user. From the design of the equipment that processes food, to the actual manufacturing of food, to the packaging of the final product, even to transportation concerns, the needs of product manufacturers are more demanding than ever. Increasingly, food safety, nutritional value and shelf life are important selling points. And, of course, these improvements need to be made while containing costs.

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Sports and Leisure

Cutting a few ounces off the weight of a bicycle and improving the flow of air around bike and rider can shave off precious seconds in race conditions; it can also make for a more pleasant, less strenuous ride for the casual cyclist. Engineering simulation can help you design sporting products with greater strength or flexibility, lighter weight, less drag (in air or water), straighter flight, better bounce or more control — optimizing the key parameters that will give your customers the edge, whether they are elite athletes or recreational enthusiasts.

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Consumer Packaged Goods

Companies that sell household cleaners, laundry detergents, air fresheners and other home care items are constantly challenged to innovate while maintaining competitive price points. Finding the balance between innovation — which, in consumer language, translates to value-added features, bells and whistles, and improved performance — and cost containment is achieved through simulation driven product development.

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