The sound of a product will directly affect the user experience, making acoustic engineering a hot topic ― especially for transportation and consumer goods companies. Sound can be pleasant or unpleasant, a product benefit or an annoyance. It can also create a strong emotion and reinforce the brand identity of a product. But it can be difficult to quantify and predict the quality of a product’s sound in advance. Today, Ansys VRXPERIENCE Sound offers designers the powerful capability to listen to a simulation of their products’ sounds, based on a virtual prototype.