"Our fan designs are undergoing drastic changes in terms of energy efficiency, materials, and overall look and feel. Our motor technology is continuously evolving, and simulation is an important part of that evolutionary journey. Ansys tools help us to efficiently validate all kinds of variables, including cost optimization, product design, and performance requirements, reducing our prototyping efforts.”
— Manoj Meena, Chief Executive Officer and Founder of Atomberg
Traditional ceiling fans consume 70-80 watts of electricity per day, yet only use 22 watts of that energy to power the fan blades — resulting in a net loss of almost 50 watts in the form of heat. This performance has a negative environmental impact on a very large scale. Atomberg was founded to challenge the existing market and deliver new, more energy-efficient home appliance experiences as part of its "sustainable-by-design" R&D strategy.
Competitive market pressures defined by increasing customer demands for home appliance efficiency drive the fast pace of new product releases. As a result, Atomberg is iterating at breakneck speed to produce lighter, more efficient blade and motor designs enabled by new material choices that involve copper, plastics, and steel. Its journey from product development to market is complicated by prototyping, injection molding, blade and motor design testing, and performance verification — all of which tends to be time-consuming and costly.