Engineers and business experts are just getting used to business as unusual. This involves a paradigm shift that includes emailing, calling and instant messaging colleagues, customers and partners more than ever before.
Simulation will play a major role in the business successes of a world painfully familiar with social distancing. It will help people translate what they have learned in recent months into new ways to do business, optimize processes and safeguard workers and customers.
At Simulation World, engineers and business experts will learn how to use simulation to rapidly adapt designs and accelerate speed-to-market. The event will include discussions, presentations and keynotes from thought leaders such as:
- Former Shell Oil President and Current Founder and Chief Executive for Citizens for Affordable Energy, John Hofmeister
- Volkswagen Motorsport Director, Sven Smeets
- Ericsson Silicon Valley CTO, Mallik Tatipamula
- Porsche Motorsport Director of Factory Motorsport, Pascal Zurlinden
- Technology Reporter and Presenter on BBC Click, Kate Russell
- Baker Hughes CTO, Digital Solutions, Scott Parent
To learn what these speakers will discuss, continue reading below or sign up for Simulation World.
1. Former Shell Oil President and Current Founder and Chief Executive for Citizens for Affordable Energy, John Hofmeister
John Hofmeister is a prominent energy thought leader. After his 2008 retirement as the president of Shell Oil Company, he founded the nonprofit membership association, Citizens for Affordable Energy.
Hofmeister has 35 years of experience working in multiple industries and serving as a senior executive for General Electric, Nortel and AlliedSignal (now Honeywell International). Additionally, he served as the Chairman of the U.S. Department of Energy’s Hydrogen and Fuel Cell Technology Advisory Committee.
The digital transformation of the oil and gas industry will be the topic of Hofmeister’s Simulation World presentation. In it, he will discuss how intelligent systems, software technology and innovation will integrate segments within energy companies.
To get a glimpse into how unrecognizable the oil and gas industry will be in 30 years, register for Simulation World.
2. Volkswagen Motorsport Director, Sven Smeets
Racing is in Sven Smeets’ blood. For three generations, his family has participated on and off the Rally Monte Carlo racetrack. In fact, he started his career as a driver and advanced to the World Rally Championship.
By 2012, Smeets became the Team Manager for the World Rally Car (WRC) team at Volkswagen. Since September 2019, he’s been Volkswagen’s Motorsport Director, overseeing its fully electric Volkswagen ID.R project.
Over the past two years, ID.R has raced through the record books — cementing the future of electric cars in the racing world. The car has:
- Smashed the Pikes Peak world record
- Driven the fastest lap by an electric car on the Nürburgring-Nordschleife
- Broken the 20-year-old Formula 1 record on the Goodwood Hillclimb at the Festival of Speed
- Set the first official record for China’s Tianmen Mountain road
In Smeets’ Simulation World keynote, he will discuss the role that simulation and his team played in the success of ID.R.
3. Ericsson Silicon Valley CTO, Mallik Tatipamula
Mallik Tatipamula is responsible for innovation, leadership and technology strategy for Ericsson’s efforts in:
- Distributed cloud and edge computer
- Software-defined networking (SDN) and network function virtualization (NFV)
- Artificial intelligence (AI) and machine learning (ML)
- Internet of Things (IoT)
Tatipamula has held leadership positions at F5 networks, Juniper, Cisco, Motorola, Nortel and Indian Telephone Industries.
During his career, he has coauthored two books, written more than 100 patent applications and publications and served as a keynote speaker at IEEE conferences. He has also received UC Berkeley’s Garwood Center for Corporate Innovation award for his work in 5G.
To learn more about Tatipamula's Simulation World presentation, register for the event.
4. Porsche Motorsport Director of Factory Motorsport, Pascal Zurlinden
Pascal Zurlinden plays a key role in the development of Porsche Motorsport’s Formula E and GT racing vehicles. Previously, as the Director of GT Factory Motorsport, he led Porsche to a series of wins at:
- Le Mans
- Road Atlanta
Zurlinden has also served as a test and strategy engineer in the LMP1 project and was responsible for the “Balance of Performance” in Porsche GT. He has also supported French racing teams, the DTM department at the Opel Performance Center, the Phoenix Racing squad and Audi Sport.
At Simulation World, Zurlinden will discuss the importance of e-mobility and Formula E to Porsche, as well as the role of simulation in the research and development of the 99X Electric power train. He will also discuss the transfer of technology from motorsport to consumer cars.
5. Technology Reporter and Presenter on BBC Click, Kate Russell
Kate Russell has been reporting and writing about technology since 1995. For more than a decade, the reporter and author has been a presenter on BBC Click. Russell is a thought leader, speaker, strategist and policy advisor in the realm of technology. She also lectures to schools and universities to help inspire the next generation of technology leaders.
At Simulation World, Russell will present a session about digital transformation in a post-COVID-19 world.
Russell will also act as a moderator in a panel discussion on how the global pandemic has changed the way we work forever. The panel will feature business leaders from various industries to discuss how they have changed their business strategies to survive the lockdown and how they will move forward post-lockdown.
6. Baker Hughes CTO, Digital Solutions, Scott Parent
As the Digital Solutions CTO at Baker Hughes, Scott Parent oversees digital transformation and fourth industrial revolution (4IR) technologies. This includes:
- Edge technologies
- Additive manufacturing
Parent manages three Baker Hughes enterprise technology and innovation centers: two in America and one in India. They focus on driving disruptive technology across the industry.
To attend Parent's talk or take advantage of all that Simulation World has to offer, register for the event.