Identity Concept & Definition
The Ansys wordmark is a combination of three essential elements: the forward slash, which is the main graphic device of the brand, the legacy A shape and the sentence case sans-serif type.
The 22.5 degree angle is also a signature device of the visual brand, and is anchored in the angles of the A and the y letterforms.
Ansys should always appear in sentence case (capitalizing the A only) when written out in communications. We have moved away from representing Ansys in all caps.
Clear space and minimum size are importantsin keeping the integrity of the Ansys logo in both print and digital environments.
Logo Color and Usage
A few rules are necesary for maintaining the integrity of the brand. Don’t compromise the look of the logo by rotating, skewing or distorting in any way. That includes adding undesirable decorations like drop shadows and outlines. Here are a few examples of how to use and avoid using the logo.
This clean palette pays homage to the brand’s Pittsburgh heritage, with respect to colors found in the technical industry we inhabit. By limiting the palette to five colors, designers control the visual choreography of their layouts, leading the eye through messaging, and heroing our colorful simulations and products against its simple canvas.