Automotive Simulation World Congress

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Automotive Simulation World Congress

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April 30, 2015
Presentation PowerPoint file and signed permission release form due.
Note: There are no written papers for this conference, only presentations.

Yellow Line

The Westin Southfield Detroit
1500 Town Center
Southfield, MI 48075


Join and learn from other automotive and ground transportation leaders at the 2015 Automotive Simulation World Congress in Detroit.

The Automotive Simulation World Congress is a forum for automotive, off-highway and motorsport companies and their suppliers worldwide to exchange advances, best practices and methodologies in automotive simulation. Every year the conference features over 60 presentations and panel discussions and is attended by several hundred professionals from well over 100 organizations around the world.

The conference also provides unique networking opportunities with simulation-related technical specialists, engineering managers and directors from automotive and ground transportation companies and their suppliers from all around the world. Read more about past events for a glimpse of the scope and extent of the conference.

Leaders in automotive and ground transportation are coming to the Automotive Simulation World Congress. Learn from innovators and thought leaders who continue to push the boundaries on leading-edge automotive simulation.
Dr. Rudy Smaling Peter Bilello Greg Roth Frank Soqui
Dr. Rudy Smaling
Executive Director
Rudy Smaling currently serves as executive director of systems engineering at Cummins and is responsible for implementation of systems engineering principles and processes across the company. He is also adjunct professor in mechanical and aeronautical engineering at Western Michigan University. Smaling has over 25 years of experience in new product development in the automotive and commercial vehicle industry and has been awarded 11 patents.
Peter Bilello
Peter Bilello joined CIMdata in 1998 as a senior consultant and became vice president of the strategic management consulting and research firm in 2008 and president in 2010. He brings 27 years of experience in information technology (IT) solutions for research, engineering, and manufacturing organizations to CIMdata. In addition, Bilello spent time at Perot Systems and EDS as a consultant and in engineering capacities.
Greg Roth
Chief Engineer
TRW Automotive
Greg Roth is chief engineer for the Engineering Technologies Departments at TRW AutomotiveNorth America. His primary activities include managing operations of the CAE and NVHdepartments that support global automotive product lines. Roth spent time at Ford Motor Company, Eaton Corporation and Amcor Packaging leading the rollout of product development processes at a global enterprise level. In his current role, he continues to champion CAE technologies and processes at a global enterprise level achieving substantial reductions in product development costs and time while improving overall quality.
Frank Soqui
General Manager TCG
Intel Corporation
Frank Soqui became the General Manager of Intel’s Compute Cloud and Client business in the Technical Computing Group in 2014 and is responsible for business strategy and execution.  He is a 34-year veteran at Intel, serving in a diverse set of leadership roles  including telecommunications design and marketing, desktop motherboard and systems product marketing, Digital Office marketing, planning, strategy and engineering, as well as communications and embedded platform market enabling.
  Jim Cashman Walid Abu-Hadba  
  Jim Cashman
James E. Cashman III is the chief executive officer of ANSYS, Inc. Prior to joining ANSYS, Cashman held positions at PAR Technology Corporation, Metaphase Technology, Inc. and Structural Dynamics Research Corporation. He is chairman of the Pittsburgh Technology Council and a past board member of the Carnegie Museum of Natural History. Cashman's experience includes senior responsibilities in technology, product and market strategy management, as well as sales, operational and international functions prior to his general management role with the ANSYS for the past 15 years. His long-standing vision and well-diversified background are key components of the company's board structure and effectiveness.
Walid Abu-Hadba
Chief Product Officer
Walid Abu-Hadba joined ANSYS in 2013 in the newly created position of Chief Product Officer. He brings extensive experience to ANSYS, having worked in a variety of progressively challenging management roles within Microsoft for the past 21 years, most recently as Corporate Vice President, Developer and Platform Evangelism. In addition, Abu-Hadba spent time at Microsoft as Vice President, Specialist Sales, Enterprise and Partner Group; General Manager, Asia Pacific and Japan Technology Center; General Manager, Global Technical Center; and Practice Manager, Advanced Technology Group.

Automotive Simulation World Congress 2013 - Frankfurt, Germany

Companies that have attended past events:

BMW Continental Cummins
Delphi Denso Ferrari
Fiat-Chrysler Ford General Motors
Honda John Deere Magneti Marelli
Man+Hummel Tesla Motors Toyota
TRW Automotive Volkswagen Volvo Cars


This conference gives me the opportunity to see the current level of simulation and what kind of problems our potential customers are working with.

ASWC 2013

This event was interesting for me because the people talked about the future in automotive and how they prepare for it.

ASWC 2013

The conference is interesting and I plan on attending future conferences.

ASWC 2014

Awesome string of relevant presentations. Not a dull moment and very informative

ASWC 2012