Automotive Simulation World Congress

2015 Automotive Simulation World Congress - June 2-3 - Detroit, Michigan USA
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Automotive Simulation World Congress

The Westin Southfield Detroit
1500 Town Center
Southfield, MI 48075


Join and learn from other automotive and ground transportation leaders at the 2015 Automotive Simulation World Congress in Detroit.

The Automotive Simulation World Congress is a forum for automotive, off-highway and motorsport companies and their suppliers worldwide to exchange advances, best practices and methodologies in automotive simulation. Every year the conference features over 60 presentations and panel discussions and is attended by several hundred professionals from well over 100 organizations around the world.

The conference also provides unique networking opportunities with simulation-related technical specialists, engineering managers and directors from automotive and ground transportation companies and their suppliers from all around the world. Read more about past events for a glimpse of the scope and extent of the conference.


Leaders in automotive and ground transportation are coming to the Automotive Simulation World Congress. Learn from innovators and thought leaders who continue to push the boundaries on leading-edge automotive simulation.


Dr. Rudy Smaling Marco Fainello Mario Felice Peter Bilello
Dr. Rudy Smaling
Executive Director of Systems Engineering
Rudy Smaling currently serves as executive director of systems engineering at Cummins and is responsible for implementation of systems engineering principles and processes across the company. He is also adjunct professor in mechanical and aeronautical engineering at Western Michigan University. Smaling has over 25 years of experience in new product development in the automotive and commercial vehicle industry and has been awarded 11 patents.
Marco Fainello
Head of GT Car Development
Marco Fainello graduated from Politecnico di Milano in engineering and started working for FIAT Research Center. He then joined Ferrari where he worked on R&D for F1 and GT cars. His focus is on performance optimization for GT competition and road cars through development of drive simulators.

Mario Felice
Global Manager of Powertrain NVH CAE
Ford Motor Company
Mario Felice is Global Manager of Powertrain NVH CAE engineering at Ford Motor Company. In this capacity he heads a large team of CAE engineers located in North America, Europe, Australia and South America. Mario is responsible for all analytical support of powertrain development programs required to deliver the best NVH refinement with respect to smoothness, quietness and sound quality, and also for establishing common analytical methods and processes across all Ford global engineering organizations. During his 37 years at Ford, Mario has held a number of positions specializing in design and analysis of engine components and sub-systems, as well as full powertrain systems. He holds a B.S in Mechanical Engineering from the Fairleigh Dickinson University (New Jersey) and an M.S. in Mechanical Engineering from the University of Michigan.
Peter Bilello
Peter Bilello joined CIMdata in 1998 as a senior consultant and became vice president of the strategic management consulting and research firm in 2008 and president in 2010. He brings 27 years of experience in information technology (IT) solutions for research, engineering, and manufacturing organizations to CIMdata. In addition, Bilello spent time at Perot Systems and EDS as a consultant and in engineering capacities.
Toru Noda Greg Roth Etienne DeGroot Brian Matsubara
Toru Noda
Toru Noda is responsible for research and advanced engineering of gasoline engine combustion technology, as well as development of combustion CFD solutions. He joined the Nissan Research Center in 1993 and has led investigations in knocking simulation, lean burn, hydrogen fuel and powertrains prior to his current position. Toru has also been a Visiting Researcher at the Engine Research Center of the University of Wisconsin-Madison. He earned his M.S. in 1993 and his Dr. of Energy Science degree in 2009, both from the Graduate School of Kyoto University.
Gasoline Engine Combustion,
Nissan Motor Company Japan
Greg Roth
Chief Engineer
TRW Automotive
Greg Roth is chief engineer for the Engineering Technologies Departments at TRW AutomotiveNorth America. His primary activities include managing operations of the CAE and NVHdepartments that support global automotive product lines. Roth spent time at Ford Motor Company, Eaton Corporation and Amcor Packaging leading the rollout of product development processes at a global enterprise level. In his current role, he continues to champion CAE technologies and processes at a global enterprise level achieving substantial reductions in product development costs and time while improving overall quality.
Etienne DeGroot
Director of
Etienne is Director of Software Market Development for the Technical Computing Group at Intel Corporation. He is responsible for enhancing computing and visualization for Intel® architecture across the software ecosystem, and providing end-to-end value for the CAD, CAE and greater-HPC market from the device edge to the data center. Earlier in his Intel career, he held various positions leading sales, marketing, channel, and business development. Before assuming his current role, Etienne managed NVidia's largest global software partner relations, driving graphics technology adoption for both client and cloud visualization platforms.
ISV Market Development
Intel Corporation
Brian Matsubara
Head of Global
Technology Alliance
Web Services
Brian Matsubara joined Amazon Web Services (AWS) in 2009 to drive partnering efforts with the ISV ecosystem. Today, he manages the global Technology Partner program for AWS. This program covers thousands of ISV and other technology partners who provide enterprise software solutions to the global market. He has 16 years of diverse experience pushing emerging technologies into the enterprise market, including commercial and open source software, direct and channel sales, large technology companies and startups. After a stint at Visio Corporation, he joined Red Hat in 2000 to help build the enterprise sales efforts for the emerging open source Linux giant. Briantransitioned to Microsoft in 2004 to work in the embedded systems OEM group, focusing on embedded server OEMs. He then jumped into the startup world with rPath to deliver server software in the form of virtual appliances. 
Jim Cashman Walid Abu-Hadba Eric Bantegnie  
Jim Cashman
James E. Cashman III is the chief executive officer of ANSYS, Inc. Prior to joining ANSYS, Cashman held positions at PAR Technology Corporation, Metaphase Technology, Inc. and Structural Dynamics Research Corporation. He is chairman of the Pittsburgh Technology Council and a past board member of the Carnegie Museum of Natural History. Cashman's experience includes senior responsibilities in technology, product and market strategy management, as well as sales, operational and international functions prior to his general management role with the ANSYS for the past 15 years. His long-standing vision and well-diversified background are key components of the company's board structure and effectiveness.
Walid Abu-Hadba
Chief Product Officer
Walid Abu-Hadba joined ANSYS in 2013 in the newly created position of Chief Product Officer. He brings extensive experience to ANSYS, having worked in a variety of progressively challenging management roles within Microsoft for the past 21 years, most recently as Corporate Vice President, Developer and Platform Evangelism. In addition, Abu-Hadba spent time at Microsoft as Vice President, Specialist Sales, Enterprise and Partner Group; General Manager, Asia Pacific and Japan Technology Center; General Manager, Global Technical Center; and Practice Manager, Advanced Technology Group.
Eric Bantegnie
Vice President
Eric Bantegnie has been Vice President of ANSYS, Inc., since August 2012 and GM of its Systems business unit since the integration of Esterel Technologies into the ANSYS Group as a wholly owned subsidiary. Eric founded Esterel Technologies in the fall of 1999 and has since then been its President and CEO.  Prior to that, he was President and CEO of Simulog, a high-tech software and services company. Eric also created the DISTENE start-up, specialized in meshing technologies; in the 1990s he was instrumental in the start-up of five companies in the field of web technologies and IT security. He served six years on the board of directors of Syntec Numérique, the French professional IT association, and was elected President of the “Embedded France” professional association in October 2013. He graduated from Ecole Polytechnique in 1985 and Ecole des Mines de Paris in 1988.


Ferrari Invitation to the 2015 Automotive Simulation World Congress

Automotive Simulation World Congress 2013 - Frankfurt, Germany

Companies that have attended past events:

BMW Continental Cummins
Delphi Denso Ferrari
Fiat-Chrysler Ford General Motors
Honda John Deere Magneti Marelli
Man+Hummel Tesla Motors Toyota
TRW Automotive Volkswagen Volvo Cars


This conference gives me the opportunity to see the current level of simulation and what kind of problems our potential customers are working with.

ASWC 2013

This event was interesting for me because the people talked about the future in automotive and how they prepare for it.

ASWC 2013

The conference is interesting and I plan on attending future conferences.

ASWC 2014

Awesome string of relevant presentations. Not a dull moment and very informative

ASWC 2012