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Mars Designs More Sustainable Packaging Solutions

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It’s a Wrap

Mars is known for its sweet treats, including M&Ms, Skittles, Snickers, and Twix, wrapped in familiar, uniquely branded experiences. Still, it’s easy to tear off and discard what’s on the outside to get to the sugary goodness inside without thinking about what happens next. See how simulation is helping the confectionary company design packaging solutions that are either recyclable, compostable, or reusable to meet its environmental targets.

“It’s important for us to look at new materials that are not going to be harmful to the environment. Through modeling and simulation, we can accelerate that process. The tools that Ansys brings to bear help us to understand that virtually, before we even bring the materials in house.”

Jim Kennedy, Computational Science Discipline Leader at Mars

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