Using Eye Tracking to Improve AR/VR User Experience
Augmented and virtual reality (AR/VR) is designed to combine the digital and physical realms using new and existing devices. However, that’s much easier said than done. If a user’s experience with a device doesn’t feel authentic to the way they interact with the physical world, it’s harder to adopt that technology. Today, AR/VR technologies face user experience barriers that dampen acceptance across industries. In this white paper, we’ll explore how eye tracking can be used to increase AR/VR adoption via user experience improvements. We’ll look at the hardware and optics involved and where this technology is applied across industries today.