Biens de consommation
Qu’il s’agisse d’une machine à laver, d’un ballon de football, d’une bouteille sous vide ou même d’un équipement dans une ligne d’assemblage alimentaire, les fabricants ont tous le même objectif en tête : produire des produits innovants, au prix auquel les clients sont prêts à payer. Et, ils veulent mettre ces produits sur le marché plus rapidement que leurs concurrents.
Dans le secteur de la distribution, les fabricants ciblent des consommateurs à la recherche de produits à bas prix et durables. Et, de plus en plus, ces consommateurs veulent des produits qui affichent un ‘label’ de respect de l’environnement et d’efficacité énergétique.
Un produit qui ne possède aucune de ces qualités ne passe pas le cycle de commercialisation.
Segments
Appliances
Consumer expectations for home appliances are high: Users demand that a given product will perform day in and day out — and last for many years. Repairs are a major inconvenience, as anyone who has seen laundry pile up while waiting for a service call can tell you. A reputation for reliability is a key product selling point.
Food and Beverage
Food manufacturing is complex because of the inherent physics, a process that is seamless to the end user. From the design of the equipment that processes food, to the actual manufacturing of food, to the packaging of the final product, even to transportation concerns, the needs of product manufacturers are more demanding than ever. Increasingly, food safety, nutritional value and shelf life are important selling points. And, of course, these improvements need to be made while containing costs.
Sports and Leisure
Cutting a few ounces off the weight of a bicycle and improving the flow of air around bike and rider can shave off precious seconds in race conditions; it can also make for a more pleasant, less strenuous ride for the casual cyclist. Engineering simulation can help you design sporting products with greater strength or flexibility, lighter weight, less drag (in air or water), straighter flight, better bounce or more control — optimizing the key parameters that will give your customers the edge, whether they are elite athletes or recreational enthusiasts.
Consumer Packaged Goods
Companies that sell household cleaners, laundry detergents, air fresheners and other home care items are constantly challenged to innovate while maintaining competitive price points. Finding the balance between innovation — which, in consumer language, translates to value-added features, bells and whistles, and improved performance — and cost containment is achieved through simulation driven product development.
