Mechanical Design Synthesis: New Processes for Innovative Product Development

Despite the best efforts at many manufacturing companies, some new products – and ones that are redesigned – flop in the market, often totally missing what customers want, need or are willing to pay for. Some industry observers estimate that 35% to 50% of newly launched products miss their target markets. Such lack of success, even in a single product line, can have a huge negative impact on corporate profits, and in some cases, can threaten the survival of companies desperately trying to hang on in the face of fierce competition.



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