Companies that sell household cleaners, laundry detergents, air fresheners and other home or personal care items are constantly challenged to innovate while maintaining competitive price points. Finding the balance between innovation and cost containment is achieved through simulation-driven product development of their consumer packaged goods.

In creating products that meet consumer demands and add to the company’s bottom line, virtual prototyping eliminates the need for time-consuming physical experiments. From creating a homogeneous product to engineering green packaging, virtual prototyping opens the door to continuous improvement and optimization of products, offering a clear competitive advantage to companies that make use of this technology.

Analyzing mixing components often requires more than one specific physics domain. Using the power of software tools from ANSYS, researchers, process engineers and equipment designers can work through complicated analyses of materials and processes quickly and accurately.