Driving the High-Tech Revolution

By Sin Min Yap, Vice President Industry Strategy and Marketing, ANSYS


Fast-paced and hyper-competitive, the global hightech industry is characterized by groundbreaking product innovations and rapid-fire market launches. Simulation provides an essential means for market leaders to quickly introduce revolutionary new features and functionality — while still honoring their foundational product promise.

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Driving the High-Tech Revolution

Engineering simulation will deliver game-changing product innovations.

Sin Min Yap 

What’s the hottest new high-tech product today? By the time this issue of ANSYS Advantage is published, that answer will have changed multiple times. Such is the nature of today’s ultra-competitive global high-tech marketplace, in which every company seeks to introduce the next big innovation. More than ever, today’s high-tech product development teams are pressured to quickly assess thousands of possible designs and identify the single, optimal solution that will have consumers marking the new product launch date on their calendars.

In their rush to innovate, high-tech companies cannot afford to make a single mistake. As they develop groundbreaking new products, they must actively seek out and address every potential cause of failure. In today’s hyper-connected world, it doesn’t take a product recall to ruin a brand’s reputation. Even poor user reviews and ratings, shared via social media, can undo years of sound brand management. “Fail early and fail fast” is the new mantra, as engineering teams seek to eliminate faulty designs and potential weaknesses at the earliest possible development stage.

Given the combination of innovation, speed and quality demanded in this industry, it’s no surprise that high-tech companies rely on simulation-driven product development. By designing and testing products in a risk-free, low-cost virtual environment, high-tech engineering teams can assess and discard dozens of ideas quickly, significantly compressing their design cycle. They can develop a complex product consisting of many systems, such as chip–package–board, in parallel, instead of optimizing one component at a time. They can consider multiple physics simultaneously, instead of conducting a series of single-physics studies.

In addition, engineering simulation helps high-tech product development teams manage design complexity, solving advanced problems such as reducing power consumption, delivering unwavering signal integrity, and improving bandwidth. With its multiphysics leadership, systems-level perspective and collaboration platform, ANSYS is uniquely qualified to help assess the many facets of high-tech product performance.

Not only can ANSYS solutions identify obvious flaws, such as structural weakness in a tablet casing, but they can also flag the more subtle performance issues that are created when many disparate systems come together — for example, the effect of a variety of casing materials on thermal management, chip performance and electronic signal quality.

With a strong foundation in structural analysis, fluid dynamics and electronics, ANSYS provides high-fidelity simulation solutions that scale from integrated circuits, discrete components and embedded systems to fully functional products containing millions of lines of safety-critical embedded software.

While high-tech engineering teams face more pressures than ever, they also compete in one of the strongest and fastest-growing consumer markets today, creating incredible financial opportunities. According to industry analyst Gartner, in 2013 consumers bought 1.8 billion smartphones and 195 million tablet computers. Many of these devices were developed using ANSYS software.

As electronic devices continue to proliferate, engineering simulation will continue to help manufacturers not only make incremental improvements to key performance aspects such as speed and connectivity — but also deliver the game-changing product innovations that will have consumers lined up around the block.

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