The past few years have been an exciting time for the automotive industry, which is undergoing fundamental, revolutionary changes on several fronts. Governments, market sectors and consumers are demanding better fuel efficiency and reduced environmental impact. As a result, R&D efforts focus on rethinking engines and powertrains from scratch. The already-fierce competition has increased as vehicle makers contend to be the first to market with next-generation vehicles.
Furthermore, there is a great shift in the industry’s geographic spread. The rising economies of China, India and other developing countries are supporting steady double-digit growth in automotive sales. In 2009, China surpassed the United States as the largest automotive market in the world.
Customer preferences are changing as well: the preference is for smaller, lighter, fuel-efficient vehicles. And vehicle types, styles and technologies continue to evolve, especially as the auto industry leverages the ongoing advances in electronics.
The automotive industry is literally leap-frogging to the next level: Automotive 2.0. The massive changes are creating unprecedented opportunities, and ANSYS is ready with tools that can help organizations gain a competitive advantage in building the cars of the future.